About the Role

This role sits within the Liverpool City Region Destination Partnership (LCRDP) which is responsible for promoting the city and wider region as a global destination for visitors, conventions and investment. The organisation works with partners in business, cultural organisations, educational institutions and community groups to promote the city region as a great place to live, work, visit, invest and study.      

We’re looking for a Head of Corporate Events to lead and support the objectives of the strategic framework for the visitor economy across the city region, working across all six boroughs to add value and create a holistic programme of B2B activity that fulfils the ambitions of both the Mayoral Manifesto and Plan for Growth.

This is a fantastic opportunity for a strategic thinker who is people focused. As a vital member of the team, you’ll contribute to driving our cultural ambitions.

 

You will:

• Strategic Planning and Leadership: Develop and implement a comprehensive event strategy, aligning it with the destination's overall goals and objectives.
• Event Sales and Marketing: Drive event lead generation and conversion, developing marketing plans, and promoting the destination as an attractive location (to visit, invest, live, study).
• Event Operations Management: Oversee all aspects of event planning and execution, including venue sourcing, logistics, budgeting, staffing, and on-site management.
• Stakeholder Management: Collaborate with various stakeholders, including combined authority and local authority partners, and venues, suppliers and private sector businesses to ensure seamless event delivery.
• Team Management: Lead and mentor a team of event professionals (often external), fostering a positive and productive work environment.
• Performance Measurement and Reporting: Track event performance against key metrics, analysing results, and reporting on event success.
• Destination Promotion: Actively promote the destination as a premier location for visitor and investment opportunities, showcasing its unique attractions and capabilities.
• Risk Management: Identify and mitigate potential risks associated with event planning and execution, ensuring the safety and security of participants.
• Industry Engagement: Maintain strong relationships with event industry professionals and stay abreast of industry trends.
• Innovation and Creativity: Explore new event concepts and formats, seeking innovative ways to enhance the event experience and attract new business.
• Policy: Be responsible for LCRDPs event management policies and procedures.

This is a fantastic opportunity to help shape our visitor economy and support our invest agenda. If you have the experience, skills, and drive to make a difference, we welcome your application for this exciting and varied role.

 

About the person

We are seeking an individual who is passionate about events and how they can be used to support and grow the LCR visitor economy. The ideal candidate will have significant knowledge and experience of planning and managing events, have a proactive approach, be collaborative and have strong people skills.

You will work at senior management level, and be able to shape the major events strategy, coordinating activity across predominantly the B2B markets, with the potential to support B2C activity. You will be able to demonstrate excellent organisational skills, work under pressure and have good communication and stakeholder engagement experience.

You will be able to lead and work collaboratively within a team, providing motivation to ensure projects are delivered from inception through to the result. Relevant qualifications and experience in the events industry are essential, and a willingness to further develop professionally is highly valued.

 

If you think you match the job description, and our values, then click on the link to apply.

Please ensure that you provide clear examples and evidence in your application of how you meet the below key essential criteria.

The information you provide in your application will be used for shortlisting.

1) Proven experience of working in the events industry or as part of a team, with exhibition/ tradeshow experience

 

2) Ability to project manage multiple events, managing budgets, working with policy and procedures and having great communication skills

 

3) Experience of collaborating with partners and stakeholders and deliver events to a high standard to reinforce the reputation of LCR

 

Please highlight how you meet the remaining essential criteria outlined in the person specification within your CV.

 

About the organisation

The Liverpool City Region is world-famous for its history, culture and creativity. A place of firsts, it is the birthplace of modern railways, public health and international trade. Now, our economy is being transformed once again, changing the world through world-leading innovation in health and life sciences, digital and creative, and advanced manufacturing - growing an economy already worth £35 billion a year.

The Combined Authority plays a central role in catalysing this innovation-led economy. We are seizing the unique opportunity to use our devolved powers and funding to create wealth and prosperity for all our 1.6 million residents and the whole UK - investing in our economy, people, place, transport and digital infrastructure. Our vision is for the Liverpool City Region to be: The best place to grow up, grow a family, and grow a business - where no-one is left behind.

 

Staff benefits

• Local Government Pension Scheme contributions between 5.5% and 12.5%
• Generous holiday entitlement of 29 days rising to 34 days after 5 years service, as well as bank holidays and the option to buy 10 additional days
• Free travel around Liverpool City Region with an All-Zone Metro card worth £1,450 per year plus All Zones Off Peak Trio ticket for your spouse or partner
• Flexible and hybrid working
• 24/7 access to Employee Assistance Programme for you and your family and Free counselling service
• Automatic enrolment to our Westfield Health Programme
• Corporate discounts at council-owned gyms
• Bike to Work Scheme
• Coaching, mentoring, apprenticeships, and professional qualifications including paid membership fees and even a £1k interest free learning loan for any non-job-related learning

 

Equality, Diversity & Inclusion

We offer a guaranteed interview scheme for candidates who have declared that they: have a disability, are from a Black, Asian or Minority Ethnic background, are care experienced (whether through foster care, residential care, supported living, kinship care, live-in care, home care or adoption), are a member of a reservist or have close family links to a member of the Armed Forces as we are under-represented by people from these communities.

To be considered under one of these schemes, you must indicate your eligibility in the relevant section of the application form. In addition, you must clearly demonstrate in your application how you meet the key essential criteria listed above.

Please highlight how you meet the remaining essential criteria outlined in the person specification within your CV.

Applications that do not include this evidence will not be considered under the guaranteed interview schemes.

The Liverpool City Region Combined Authority is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment.